Q1 2026

Immediately after verification, Tour Pros split between Session (36%), Profile (19%), and Round Entry Page (13%) — the first meaningful sign of round intent appears within the very first post-verification step.

Subscription Plan viewing is prominent at steps 2–4, with 28–30% of users evaluating pricing straight after checking their profile. Tour Pros weigh up the value of the product early — before committing to a full round. This is the clearest upsell window of any proficiency group.

Course selection takes 3–4 steps. Course Searched is persistent at steps 2–6 as Tour Pros compare options before committing. Once Course Selected, 45–67% move directly to Round Entry Started — decisive once they pick.

Shot Dropped dominates steps 5–10 with 46–68% share, and Hole Entry Finished appears at step 9. Tour Pros get deeply into a round within 10 post-verification steps — the slowest to start but the most committed once they do.

Account Linked appears at steps 3–7 for a small but consistent subset — Tour Pros occasionally link external accounts mid-journey, unlike Club Golfers who do it en masse as a dedicated onboarding step.

Post-verification, 9% of Elite Amateurs go straight to Quick Hole Entry at step 1 — the highest of any group. A further 9% go directly to Round Entry Page. These users arrive already knowing what they want to do.

Subscription Plan viewing peaks at step 2 via the Profile → Subscription Plan path (18% of profile viewers). Elite Amateurs evaluate pricing early and decisively — they are the group most likely to convert after a single plan view.

Course Search → Course Selected is the dominant spine from steps 2–5. At step 3, 61% of Course Selected users immediately move to Round Entry Started — the sharpest and most direct course-to-round conversion of all three groups.

Gametype Selected → Shot Dropped accounts for 50–67% of the flow at steps 5–6. By step 6, Shot Dropped is the clear dominant event, and it stays dominant through step 10. Elite Amateurs are fully in-round faster than Tour Pros.

Analysis Viewed strengthens through steps 7–10, reaching 76–89% of remaining active users by step 9. Unlike Club Golfers who browse analysis instead of playing, Elite Amateurs reach analysis after completing rounds — it complements, not replaces, their playing behaviour.

Post-verification, Club Golfers split across Profile (23%), Session (21%), Activity (12%), Quick Hole Entry (9%), and Connections (9%). Unlike Tour Pros and Elite Amateurs, there is no dominant path — Club Golfers scatter immediately after onboarding, reflecting a less defined intent.

Account Linked is the dominant step 5 event at 56% — and for Club Golfers, this is 100% Trackman (1,322 of 1,322 users). Every Club Golfer who links an account is connecting their Trackman data, not Tour or any other source. This suggests Club Golfers are primarily driving range and simulator users importing shot data — a fundamentally different use case from Tour Pros and Elite Amateurs who link far less frequently and at later steps.

Analysis Viewed takes over from step 5 onward and never lets go — growing from 51% at step 5 to 89% at step 9 of remaining active users. For most Club Golfers, the entire post-onboarding journey is analysis browsing. A round never starts within the first 10 steps for the majority.

Yardage Book appears in Club Golfer later steps — it is entirely absent from Tour Pro and Elite Amateur flows. This suggests Club Golfers use the app for course prep and reference rather than live scoring, pointing to a different use case that may warrant its own onboarding path.

Quick Hole Entry appears at step 2 (9%) — a small but meaningful signal that some Club Golfers bypass the full round setup and jump straight to hole entry. This could indicate frustration with the standard flow or preference for a lighter engagement mode.